CONSUMER BEHAVIOUR Essay Example | Topics and Well Written Essays - 2250 words

CONSUMER BEHAVIOUR - Essay ExampleA broad yet thorough understanding of consumers and their pulmonary tuberculosis patterns are crucial for an organization to thrive in the environment. Consumer way is an interaction of various factors that affect the puzzle out of consumption, within the buyers themselves and in the world that they hail from. Schiffman and Kanuk, 2007 establish consumer behavior as that behavior that consumers present when searching for, purchasing, evaluating and disposing of products which they think will satisfy their needs (p3). Consumer behavior may differ from champion consumer to another, from one moment to another and from one environment to another. Consumer behavior describes the motives and judgment that lie behind purchasing finales and the patterns through which purchasing is . In addition, it clearly explains the way that consumers undertake before making acquire decisions. In this case, the product of choice is the Huawei Ideos mobile forebode , and analysis will be using the Indifference Curve opening a. This theory was developed by Alfred Marshall, and it describes how consumers spend their income on individual products so as to achieve the sterling(prenominal) satisfaction level. However, this analysis is will not be limited to the indifference curve design. The other concept that helps in understanding the consumer decision making process is the Utility speculation which proposes that buyers make purchasing decisions considering the expect results of their decisions, and in reality they are as rational decision makers with self interest (Schiffman and Kanuk 2007, Zinkhan 1992). Howard came up with the starting time consumer decision-model in 1963 (Du Plessis, Rousseau Et al.1991) The Theory of Buyer Behavior. The model was enhanced further in 1969 by Howard and Sheth to get the Theory of Buyer Behavior (or Howard and Sheth Model) (Howard and Sheth 1969). It gives a complex incorporation of a wide set forth of s ocial, psychological and marketing effects on consumer selection into a consistent set of data distribution (Foxall 1990 p.10). The authors concern was in developing an all-inclusive model that could be used to assess a wide range of buying situations, and as such the term buyer was more than consumer so as not be left(p) out business purchases (Loudon and Della Bitta, 1993). The Huawei Ideos mobile phone is by Google. It is with many unique featured such as 4.3 Mega pixels camera, internet, wifi, creates a portable wifi hotspot, long battery life, sync service and supports a wide range of application. The price of the phone is about $95 and it was preferred for the lower and middle income earners. NEED RECOGNITION At this stage, the customer feels that he/she wants a mobile phone due to its various benefits including calling, messaging and internet services it has to offer. According to the indifference curve approach, the consumer realizes that he/she requires a given product ba sed on its utility-grade, which is the mogul of a good or service to fulfill a human want. Therefore, the consumer chooses to purchase the mobile phone in order to satisfy calling, messaging and internet needs. The indifference curve concept uses the marginal utility concept which is a change in utility arising from a change in consumption. Therefore, the consumers decision to buy a phone shows an increase in profitability since the consumer is not contented with that the consumer is presently using and therefore the choice of