Service Marketing Research Paper Example | Topics and Well Written Essays - 2250 words - 1

renovation Marketing - Research Paper ExampleMarketing ch on the wholeenges ar a common issue for all service companies. The major focus of these companies is to highlight intangible or tangible element present inside the service aspect. In this research study five different companies will be included be to different service sectors. The various service sectors chosen for this study ar financial services, telecommunication services, airlines, cordial reception and health care services. Financial services are usually provided by finance industry and are regarded as economic services. There is wide range of firms belonging to this industry like banks, insurance companies, substantial estate funds, credit unions, investment funds, accountancy companies, etc. Air transport services are some other well-known service for travelling freight and passengers. Telecommunication service is all about enhancing transfer capabilities of exploiter information through telecommunication syste ms. On the other hand, health care services are highly responsible for providing appropriate health care facilities to patients. Hospitality services are inclined towards providing guests accommodation facilities, travel, food, other amenities, etc.Etisalat is the brand name for Emirates Telecommunications Corporation. The company belongs to the telecommunication industry and was founded in 1976. Etisalat is a well-known telecommunication service provider based in UAE. In current scenario the company operates across 15 countries encompass Asia, Africa and Middle East. The company is ranked as 12th largest operator of mobile network across the globe. conglomeration customer base of the firm is about 150 million. Services being offered by the company are mobile and heady line telephony, digital television and internet services. It can be stated that fixed line telephony and digital television is a form of tangible substance being offered by Etisalat. The company has even entered in to approximately 150 roaming agreements, expanding across 186